Pamica acquires the outdoor game and play company Waboba
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Pamica has acquired the niche company Waboba, which develops and sells innovative and high-quality products for outdoor games. Since the company’s first ground-breaking innovation in 2005, the company has developed a wide range of popular outdoor games, several of which have international patents. The original Waboba Water Bounce Ball is an iconic product that has made Waboba well known worldwide.
“For almost two decades, Waboba has developed into a unique player in its niche with fantastic products and a highly skilled organization led by Axel von Heland, CEO of Waboba. In addition, it has succeeded in building a strong brand through unique products and well-developed sales channels,” comments Jan-Olof Svensson, CEO at Pamica Group.
Waboba sells its products in over 70 countries. The largest product groups are “backyard games” and “beach games.” The business has a major focus on product design, brand building, sales and marketing. About five new products are launched every year and a total of 55 products have been developed and launched over the years.
“We now gain access to many new competencies through Pamica’s network and look forward to developing Waboba together”
- Axel von Heland, CEO of Waboba
“We have grown rapidly and in recent years investigated the possibility of finding a strong owner with competence to support us in our continued expansion and broadening of the product range. “We now gain access to many new competencies through Pamica’s network and look forward to developing Waboba together,” says Axel von Heland, CEO of Waboba.
