Beans in Cup continues its growth journey and makes new acquisitions


Share on social media

Beans in Cup, the Swedish company that delivers coffee to work places, further strengthens its position by acquiring two new companies. These acquisitions are Coffee House in Borås and InCup in Uppsala. The goal of the acquisitions is to establish itself as an even stronger player in the coffee segment towards workplaces throughout Sweden. The date for the closing is 1 April 2021.

– We are very happy to welcome Coffee House in Borås and InCup Uppsala to Beans in Cup. Both companies fit very well into our strategic plan to further strengthen our presence in each market and strengthen our total presence in Sweden. Both Coffee House and InCup have a long and solid experience of the industry and together with their drive, this fits in very well with our business. We warmly welcome them into our company, says Johan Åberg, CEO of Beans in Cup.

– Since Coffee House was founded, we have had the ambition to become a prominent player as a coffee supplier to companies in western Sweden. Now with Beans in Cup, as new owners, more markets and sectors are opening up, in which we previously had no opportunity to operate. Both companies share the same view on how sales and service should be conducted and that now having a strong owner like Beans in Cup is very positive for us and all our customers, says Claes Löthman, former CEO of Coffee House in Borås.

– It will be extremely fun and exciting to take this step with Beans in Cup and be included in the new organization. This will help us both develop and expand the business so that we can meet customers’ and the market’s needs even better. With this, we will be able to strengthen our position in Uppsala and Roslagen, says Janne Björkholm, previous owner and CEO of InCup.

Coffee House’s former CEO, Claes Löthman, as well as InCup’s previous owner and CEO, Janne Björkholm, will continue with an operational role within the Group.

The best coffee at the work place

Beans in Cup is one of Sweden’s leading players in coffee to offices and we are passionate about our efforts to offer a better coffee at work places. Beans in Cup was established in 2017 through a merger of three different coffee companies. Together, there is a background in coffee roastery, machine manufacturing and taste concepts, which makes us the optimal coffee supplier in coffee to work places. We are present in 20 locations, from Kiruna in the north to Malmö in the south, with about 200 employees. Coffee is important and we want the best coffee to be available at work places. We do this through professionalism. Our knowledge and our commitment means that every customer gets a good experience, both in terms of taste, service and sustainability, which is also part of our customer promise.


For more information

Johan Åberg, CEO BiC, Mobile: 070-6099973, e-mail:

Linda Brandelius, Marketing Director BiC, Mobile: 070–3990757, e-mail:

This site is registered on as a development site.