Beans in Cup acquires Kontex coffee business and strengthens its geographical position in the north of Sweden


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The Swedish office coffee company Beans in Cup further strengthens its position in Sweden by acquiring KONTEX's coffee business in Norrbotten County. Beans in Cup is already represented with its own office in Kiruna and the goal of the acquisition is to become a stronger player in the coffee segment at work throughout Norrbotten County. With the acquisition, we are located in Kiruna, Gällivare, Boden and Luleå. It has for a long time been in the company's strategy to establish better coverage throughout northern Sweden and get closer to the companies in this region in order to be able to offer these complete coffee solutions in the workplace. The date of the closing is March 1, 2022.

– It is with great pleasure that we welcome KONTEX coffee customers to Beans in Cup. Our strengthened presence in Norrbotten County will be an advantage for everyone and we will, as always, make sure to live up to our customer promises: taste, service and sustainability, says Johan Åberg, CEO of Beans in Cup. KONTEX’s values harmonize well with ours when it comes to being able to offer high quality of both coffee and service, continues Johan Åberg.

-We feel confident that our coffee customers will be well taken care of and continue to receive the same good service. When we now choose to hand over that part of our business, our continued commitment will be as a shareholder in Beans in Cup, says Hans-Erik Björnström, CEO of KONTEX. We are also convinced that Beans in Cup will be a long-term good partner that can further develop the concept, adds Hans-Erik.

Best coffee at work

Beans in Cup is one of Sweden’s leading players in coffee in offices and workplaces and we are passionate in our efforts to offer a better coffee at work. Beans in Cup was established in 2017 through the merger of three different coffee companies. Together there is a background in coffee roasting, machine manufacturing and taste concepts, which makes us the optimal coffee supplier in coffee for offices. We are located in 20 locations from Kiruna in the north to Malmö in the south with about 225 employees. Coffee is important and we want the best coffee to be at work. We ensure this through professionalism. Our knowledge and commitment means that each customer gets a good experience, both based on Taste, Service and Sustainability, which also constitutes our customer promise.


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