Beans Holding acquires inCup

03-03-2017

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Beans Holding AB has acquired inCup Sweden AB. Through this investment and partnership, a new nationwide Swedish actor in the coffee industry is created, with about 200 employees and total revenue of SEK 370m.

“We are very happy that Beans Holding makes the strategic choice to acquire the inCup group. Together, with their respectively strong brands and capabilities, we can see fantastic opportunities to leverage a stronger nationwide actor based on a great platform for growth and profitability.”, says Jan-Olof Svensson, Pamica AB.

Beans was established in Stockholm 2002 and has been expanding with Beans West (Gothenburg), Kaffebönan Handels (Borlänge) and the internal finance company Beans Finance. The Beans group has 43 employees and had revenue of SEK 100m for 2016.

inCup was established 2013 when the reseller to Jede was brought together to create the new company inCup Sweden AB. In 2016, they expanded the business through incorporating six more companies. Together they had revenue of SEK 270m in 2016.

“The Beans inCup concept is built around the essentials of taste, service, and quality, combined with an eco-friendly focus. These qualities complement each other in a perfect way, which makes the group extremely strong together. Geographically the group is spread out, with existence from Kiruna in the north, to Malmö in the south, and with strong connections in most of the regions. Thereby, the potentials for strong growth are very positive”, says Georg Möller, with many years of experience in the coffee industry, who is also an investor in Pamica AB and chairman of the Beans inCup Group.

”This is a very exciting step in our expansion and development. After been developing inCup since 2013, we concluded that we were in a need of a strong partner in order to reach the next level. Through partnering with a previous respected competitor, who share our values, and at the same time get a strong financial owner, we see huge potentials to grow. As a small business with entrepreneurs, we are very appreciative of having strong financial owners such as Pamica AB with active entrepreneurship and support for Beans inCup’s strong growth plan execution”, says Jan Larsen, CEO inCup Sweden AB.

For further information, please contact:

Pamica AB
Jan-Olof Svensson
073-373 00 80

Beans AB
Rikard Hammar
070-321 69 50

Beans Holding AB
Georg Möller
070-590 06 75

inCup Sweden AB
Jan Larsen
070-545 00 36

Facts about:

inCup Sweden AB

inCup was established in 2013 when the reseller to Jede was brought together to create the new company inCup Sweden AB. In 2016, they expanded the business through incorporating six more companies. Together they had revenue of SEK 270m in 2016.

inCup’s main idea is to be one of the biggest actors in offering ”fika” into the workplace by delivering coffee-machines, coffee and service. This is being fulfilled by nationwide presence with qualitative taste and operative concept solutions, which is adapted to local demands. inCup’s brand statement is that ”The most delicious coffee is available in the workplace,” making taste as a valuable and essential part of the concept. It is being achieved through high internal standards and requirements, where the employees at each local office are being educated as Baristas. inCup works for a better and sustainable environment through its concept inCup & Jordklotet and supports Solvatten projects.

Beans AB

Beans was established in Stockholm 2002 and has been expanding with Beans West (Gothenburg), Kaffebönan Handels (Borlänge) and the internal finance company Beans Finance. The Beans group has 43 employees and had revenue of SEK 100m for 2016.

The group’s knowledge about coffee, coffee-machines, customer needs, and taste has been one of the two dominating success factors since the beginning. The concept guaranteed taste is under continued improvement, and is the base for the Beans group’s high customer satisfaction. To illustrate this satisfaction, Beans formulates annual customer surveys, including gold or silver in the Coffee Professionals Cup 2013-2015 and is a Nordic champion in the Coffee Professionals Cupping Championship 2016.

In 2007 Beans entered into an extraordinary eco-project with the plan to become the leading actor from an eco-driven concept. The climate issue is minimized in every aspects that Beans is incorporated with. Since the beginning, the climate issue, which is measured constantly and is an every-day challenge, has been reduced with about 2/3. The one third that is left is being compensated every year. Since 2009, the impact in which the customers’ coffe-machines generate, has been compensated in the form of electricity consumption. Beans was the finalist in the Swedbanks Sustainability Price 2010 and is environmentally certified according to ISO 14001.

Pamica

Pamica AB will create value for shareholders and investors through investments in private and mature growth companies, primarily through buy-out structures. Pamica AB and its broad network provides industrial skills through active involvement in boards and projects. The entrepreneurs associated with Pamica have a background in investments or as businessmen in leading positions within relevant industries and segments.

Pamica has since the beginning in 2016 closed four transactions; Beans AB, Safe Solutions AB, Absortech International AB, and inCup Sweden AB.

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